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With customers in 16 countries, Anantara Solutions is a new generation outsourcing firm that combines business consulting services and IT services to deliver unprecedented, measurable business value. Anantara is a pioneer of Second Generation Outsourcing (SGO) and is founded by an eminent management team which, by 2007, built a nearly US$ 200 million consulting and outsourcing business from scratch in about a decade.
Second Generation Outsourcing (SGO) is an inclusive model that ensures all the benefits of first generation outsourcing. First generation outsourcing is predicated primarily on cost arbitrage which is now almost eliminated. SGO shifts focus from cost arbitrage to creating business value. SGO is a multi-pronged value proposition, several prongs not dealt with at all in first generation outsourcing. While it represents continuity with the strengths of first generation outsourcing, it also represents a radical leap from the current era in many other senses.
The prime tenet of Anantara’s philosophy is to partner with its clients using innovative models of engagement. The accent is not just on IT benefits but on a whole host of business benefits. Realizing strategic imperatives in the form of measurable business value, through Business Solutions, is a cornerstone of Anantara's engagement philosophy.
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